Tata Elxsi, bringing sophistication to engineering


When you bring together creativity, technology and engineering, you get great results. Without even realizing it, the products we consume have made it through a history of darwinism of competing companies.

And in India, there’s a great company that knows this history all too well, and has made it into their true leitmotif.

Tata Elxsi is a great engineering company dedicated to product manufacturing.

Tata Elxsi is part of Tata Group, one of the largest business conglomerates in India whose empire boasts 98 companies and brings in annual revenues of 288 billion dollars.

But Tata Elxsis is more interested in quality engineering than taking counts.

Their work is divided into four groups: integrated innovation in product design, industrial design, digital production and systems integration.

And like all great chefs, Tata Elxsi has its very own recipe, based on error checking over the years.

Firstly, their work starts with a research team which evaluates the root cause of the problem by way of a multi-directional analysis that is an integral part of each project.

Secondly, after the analysis, the project goes to the research lab where they work with physical and digital prototypes. It’s the moment in which everything is taking into account, as the solution could come from anywhere. At the end, they come up with a theoretically valid model for all of the points carried out in the first phase.

The third stage is design and testing, in which they establish new features and assess their performance.  The new piece or product is put into effect under different contextual factors.

Once they get to this point, the only thing left to do is implement the design and prove it can function in its real context, giving way to the final product which will be offered to the consumer.

That’s how Tata Elxsi is not just an engineering company, but also of quality engineering. That’s why the company’s Automotive Division was awarded the World Quality Commitment in the year 2006. The award was presented in Paris by   Business Initiative Directions, that praised the excellence with which they operate and their firm commitment to quality.