How Real Madrid turned into a Giant

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The most valuable football club in the world wasn’t always such a big business.

Less than twenty years ago, Real Madrid’s stadium, Santiago Bernabeu, had no seats, and certainly not numbered seats. Lines swerved around the stadium with people camping out for days to get tickets, and the crowd stood for hours to watch the match. Now the stadium hosts 80,000 numbered seats, attracts tourists from around the world, and you can buy tickets online. Continue reading