Top 10 most valuable global brands

Business Initiative Directions

CNNMoney has just released it’s top 10 most valuable global brands list, and while a few of them aren’t surprising at all, some of them aren’t as expected. Well, for me, anyway.

Apple, Google and IBM take out the first three spots, which is to be expected, but Samsung doesn’t make the list. This surprises me because the last six months or so just about every business magazine I read talks about how Samsung is overtaking Apple in this market or that.

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Mexican producer García Bross does advertising for CocaCola, IBM and Aeroméxico

Short films, promotional spots, image campaigns, television commercials… The Mexican producer García Bross has turned himself into one of the most important players in the audiovisual sector.  Continue reading