3 Ways Nike Stays on Top


Fast Company recently named Nike as this year’s most innovative company. And we are hard-pressed to find a reason to disagree.

Since the inception of its Digital Sports Division three years ago, Nike has successfully made the transition from a sports apparel brand to a sports tech, and digital services provider as well.

It is no longer just a clothing line. The website has an ideological like feel to it and consumers are now able to connect to each other and the brand in ways previously unimagined.

Here are 3 key behavioral patterns in Nike’s corporate culture that give it that extra advantage in the marketplace. Interestingly enough, they are all QC100 values.

1. Be disruptive. Change the Game

Nike is constantly diversifying its product to meet consumer needs and wants. They invent fabrics, products and applications. They provide motivation and build communities of brand followers. They are constantly releasing new products that make life easier for consumers, and leave competitors behind.

2. What you can’t see is just as important as what you can

Last year at the French Open, Serena Williams’ dress was very close in resemblance to a Herve Leger bandage dress. It was incredibly tight, however Williams didn’t lose any functionality, and was able to move as easily as ever.

Nike has proven that the stylish can be comfortable in the most inherent way.

3. Always look to improve, even when you’re the best.

Nike is constantly looking to improve. CEO Mark Parker has an intense fear of the company getting fat on its own success. «Companies fall apart when their model is so successful that it stifles thinking that challenges it.” He explained. As a collective, Nike staff are constantly asking, “How can we get better?”