BMW’s business strategy: manufacturing close to its customers

business initiative directions

One of the top 3 automobile manufacturers in the world, headquartered in Munich, Germany, BMW Group is on a mission to spread its popular Mini to India. So they’re going to build them there.

According to a BBC News article, BMW Group is marking a new business trend by moving its factories closer to its customers.

«BMW is to begin building the Mini in India, in a move that suggests confidence in the country’s emerging car market.» Continue reading