Geneva receives the International Motor Show and Business Initiative Directions Convention

Business Initiative Directions

Two great dates at the same time. The worldwide media will have a field day in this international Swiss city over the weekend, also home to UN Headquarters.

Geneva is constantly at the epicenter of relevant international news, but this weekend is the center of media attention even more so than usual.

The tranquil city, resting on the banks of Lake Léman with pure gentle breeze from Montblanc and the French Alps, assumes all the prestige of the 83rd International Motor Show Geneva 2013, at the Palexpo Convention center from the 7th-17th of March.

Thousands of experts, critics and car enthusiasts came to Switzerland with the sole purpose of discovering the latest novelties on show at the convention. The Motor Show is one of the most prestigious events of the year for auto brands, second only to the New York International Auto Show.

Famous for its groundbreaking prototypes, premium brands often launch their new models at the show for its high profile impact. This year, one of the most impressive releases has been the debut of the Lamborghini Veneno, with which the brand celebrates 50 years at the Show.

At the same time just a few blocks away, another highly relevant event is taking place, bringing together leaders from over 80 companies worldwide: The Business Initiative Directions Quality Convention.

At the prestigious Hotel InterContinental the International Gala will present awards to businesses from 52 countries around the world for their achievements in innovation, excellence and clear commitment to quality.

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