Business Initiative Directions Sponsors Gymkhana Mitológica «Madrid, Capital del Mito»


On the 18th May, Madrid’s Parque del Buen Retiro will return to the beginning of civilisation. It will be a journey into the past, to the world of minotours and mystical beings; an escapade to Ithaca, hand in hand with an imagined Penelope.

From midday on the 18th of May, secondary students from all over the Spanish captial will take part in II Gymkhana Mitológica «Madrid, Capital del Mito»  an orienteering-meets-obstacle-course-type competition to challenge both body and mind.

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The InterContinental Hotel in Geneva, one of Switzerland’s Brightest Gems

Business Initiative DirectionsWith a population of nearly 200,000 inhabitants, Geneva is a bustling metropolis known for its hospitality, cosmopolitan atmosphere, and internationalism. It’s an oasis of opportunities.

Dubbed worldwide as the International Capital of Switzerland, Geneva holds the headquarters of numerous international organizations such as the World Health Organization and the World Economic Forum.

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Imarpress Media covers B.I.D. Convention in Geneva


Communications company Imarpress is in charge of live coverage of Business Initiative Directions’ Annual Convention at Geneva’s InterContinental Hotel.

At this very moment, during the afternoon of Saturday the 9th of March, 2013, Imarpress’ professional crew is interviewing global leaders in quality in the Swiss city.